Category: Uncategorized

  • An Olympic-sized opportunity? Sponsorship and the metaverse

    An Olympic-sized opportunity? Sponsorship and the metaverse

    Triumph over adversity. These three words symbolise what we love about the Olympic Games – the compelling stories about the journey that world-class competitors take to reach the pinnacle of athletic achievement. These storylines, along with the unique benefit of galvanising countries in the interest of seeing their nation’s flag represented on the podium, triumphant, […]

  • TikTok sucks up UK dwell time

    TikTok sucks up UK dwell time

    The rapid growth in popularity of video social network TikTok is eating into the time UK users spend on more established platforms, according to a new report.  Digital 2022, released yesterday by We Are Social and Hootsuite, presents the statistic (sourced from AppAnnie) that the average Android user spent 37% more time on TikTok in […]

  • Snap uses AR to reveal black history in Trafalgar Square

    Snap uses AR to reveal black history in Trafalgar Square

    Snap has partnered with the Black Cultural Archives to unveil hidden stories of black British and black people in the UK through augmented reality. Launched by Nelson Mandela’s granddaughter, Tukwini Mandela, “The Hidden Black Stories” project turns Trafalgar Square into an immersive history lesson. Snapchatters can learn the stories of black British history that live […]

  • IAB warns against click-through rates for Valentine’s

    IAB warns against click-through rates for Valentine’s

    The Internet Advertising Bureau has released a Valentine’s Day-themed campaign pushing advertisers to move away from click-through rates and instead use different digital metrics. Working with agency Feed, the industry body has released a short film called “Ditch the clickheads”. In the 60-second spot, a hand swipes on a Tinder-esque app, scrolling past numerous “clickheads”, […]

  • Will 2022 be the year of the ‘sonic boom’?

    Will 2022 be the year of the ‘sonic boom’?

    There is a rising tide of awareness in the world of sonic branding, and 2022 could well be the year of the ‘sonic boom’. A year in which branding experts and marketers finally get to grips with the power of sound and start to capitalise on its ability to engage emotionally with consumers.  So how […]

  • Ministry of Sound launches voice-activated Snapchat filter

    Ministry of Sound launches voice-activated Snapchat filter

    Ministry of Sound has launched a voice-activated Snapchat filter as part of its 30th birthday celebrations. The interactive filter was created in collaboration with Sony Music UK’s creative and strategy hub, 4th Floor Creative, and artificial intelligence start-up Anything World. Users are invited to be transported to a time in the club’s 30-year history by […]

  • Viceverse opens its virtual doors inside ‘the culture of the future’

    Viceverse opens its virtual doors inside ‘the culture of the future’

    Vice Media Group has partnered architecture firm Bjarke Ingels Group (BIG) to open a virtual headquarters – “Viceverse” – inside the metaverse. The virtual space, which opened to the public this week, is located on the Decentraland platform and will serve as the agency’s virtual innovation lab. Aside from establishing a permanent presence in a […]

  • We need to talk about inflation

    We need to talk about inflation

    “I spend all day, every day, explaining to people here why getting the same returns for 6% more cost is a good thing right now,” a chief marketing officer said to me recently. It’s a very common conversation because our clients are under a pressure we’ve not witnessed before – they are being asked to play […]

  • Next 15 acquires Engine Group UK for £77.5m

    Next 15 acquires Engine Group UK for £77.5m

    Next 15 Communications Group is set to buy Engine Group UK, owner of ad agency Engine Creative, for an enterprise value of £77.5m.  Campaign‘s sister title PRWeek reported last week that Next 15 was in talks to buy the business after Engine’s US private equity owner, Lake Capital, formally started the process to sell off its […]

  • Step into Samsung’s dreams and uncloak its mysteries with night mode

    Step into Samsung’s dreams and uncloak its mysteries with night mode

    Exploring the world of fashion and pop culture, Mother London has created a dreamlike film, shot entirely at night, to demonstrate the night mode capabilities of the Samsung Galaxy S22 Series.  Fashion’s “king of the night”, Charles Jeffrey, who is renowned for his elaborate, performance-led shows, helped to conjure up an ethereal setting for Samsung’s dreamworld. Joined […]