Tag: clickthrough

  • IAB warns against click-through rates for Valentine’s

    IAB warns against click-through rates for Valentine’s

    The Internet Advertising Bureau has released a Valentine’s Day-themed campaign pushing advertisers to move away from click-through rates and instead use different digital metrics. Working with agency Feed, the industry body has released a short film called “Ditch the clickheads”. In the 60-second spot, a hand swipes on a Tinder-esque app, scrolling past numerous “clickheads”, […]