Tag: launches

  • Ministry of Sound launches voice-activated Snapchat filter

    Ministry of Sound launches voice-activated Snapchat filter

    Ministry of Sound has launched a voice-activated Snapchat filter as part of its 30th birthday celebrations. The interactive filter was created in collaboration with Sony Music UK’s creative and strategy hub, 4th Floor Creative, and artificial intelligence start-up Anything World. Users are invited to be transported to a time in the club’s 30-year history by […]

  • Heineken launches virtual beer brewed in Decentraland

    Heineken launches virtual beer brewed in Decentraland

    Heineken has decided to switch up its recipe, trading in hops for pixels to create its new beer, Heineken Silver. There is just one problem: you can’t actually drink it.¬†Described as being “filtered with superfast megabytes and through the best firewalls”, Heineken Silver is available in the immersive digital platform, Decentraland. The 100% computer-generated ingredients […]