Tag: metaverse

  • An Olympic-sized opportunity? Sponsorship and the metaverse

    An Olympic-sized opportunity? Sponsorship and the metaverse

    Triumph over adversity. These three words symbolise what we love about the Olympic Games – the compelling stories about the journey that world-class competitors take to reach the pinnacle of athletic achievement. These storylines, along with the unique benefit of galvanising countries in the interest of seeing their nation’s flag represented on the podium, triumphant, […]

  • Five opportunities for marketers in the metaverse

    Five opportunities for marketers in the metaverse

    Much has been written about the metaverse recently – or rather about the various virtual and gaming worlds, the VR and AR experiences, that are coalescing into the metaverse.   So why one more? First, to have a handy, pithy checklist outlining the five potential opportunities for marketers. The metaverse is still finding its feet, and […]