Tag: sites

  • Tourism Ireland turns digital poster sites into a music festival broadcast

    Tourism Ireland turns digital poster sites into a music festival broadcast

    Tourism Ireland is turning digital poster sites into virtual stages for a music festival to celebrate St Patrick’s Day. “The big thing is that our billboards aren’t showing ads – they’re showing acts. Music acts. Dance acts,” Steve Paskin, creative director, Publicis.Poke, told Campaign. He added: “We’re turning out-of-home sites into virtual stages that people […]